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Identify strengths and weaknesses of the company

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Reference no: EM132187036

Question: Amazon: History

"Amazon.com, (NASDAQ: AMZN) is an American e-commerce company based in Seattle, Washington. Founded in 1994 by Jeff Bezos, and launched in 1995, Amazon.com began as an online bookstore before diversifying its product lines by adding VHSs, DVDs, music CDs, MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and more. Amazon has since established separate websites in Canada, the United Kingdom, Germany, Austria, France, China, and Japan.

Since starting out in his garage in Bellevue, Washington, Jeff Bezos has gone on to form one of the greatest ecommerce sites the internet has ever seen".

A company self-examination. What are we known for? Who do we want to become?

Based on what you've learned so far in this course, regarding the 5 Cs, 4Ps, and STP, you will write a six to seven (6-7) page paper in which you create a Situation Analysis for the company Amazon.com

Amazon.com has been through numerous changes in recent years. For this assignment, use the information listed above, as well as your own knowledge and research, to answer the provided situation analysis. Additional research should include the use of the company's Website and other online sources.

1. Customers

a- Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

b- What do the customers buy/use?

c- What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.

2. Company

a- [This is what the brand is currently.]

Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment?

b- [This is what the company/brand needs to become.]

How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

3. Context

Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales.

4. Collaborators

Define the business partnerships. Does the company/brand have any current partnerships? What other company/brand may be a good partner for them?

5. Competitors

Who are the main competitors?

6. Recommendations

Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected?

7. References

Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Format your assignment according to the following formatting requirements:

a. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

b. Include a cover page. Cover page is not included in the required page length.

c. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.

Reference no: EM132187036

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