Identify strategies for the crm project implementation

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Reference no: EM133204037 , Length: Word count: 2 Pages

Assignment Task: Read the case study: Customer relationship Management Strategy By Tamilla Curtis, Donald Barrere, and Tom Griffin

And respond to the questions below.

Questions:

Assume you are James Williams developing a presentation on CRM in Russia for the Board of Directors of AMIR limited:

Q1. Identify strategies for the CRM project implementation.

Q2. Identify reasons contributing to the failure of the CRM implementation at Mashkin.

Q3. Discuss the current state of CRM practice in emerging markets using the example in Russia.

Q4. What additional challenges might companies in Russia face in implementing CRM projects?

Reference no: EM133204037

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