Reference no: EM131947733

Case study advertising plan - Lead and Manage Organisational Change

Instructions for Students

Please read the following instructions carefully

- This assessment is to be completed according to the instructions given by your assessor.

- Students are allowed to take this assessment home.

- Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided with feedback on your work within 2 weeks of the assessment due date.

- Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.

- If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.

- Please refer to the College re-assessment and re-enrolment policy for more information.

Assessment

Procedures and Specifications of the Assessment

The learner will demonstrate the skills and knowledge required to implement a change management strategy which includes the following areas:
- Identify change requirements and opportunities
- Develop change management strategy
- Implement change management strategy

You must complete all parts and submit a report which should include a Table of Contents, Introduction of overall assessment, Description (discussion on solutions of all parts) and Conclusion (summary of assessment).

In this project you will be required to work as a senior human resources manager. (If conducting this project in your workplace or in your college or training organisation, work with the relevant staff from that team). You will be required to identify the need for a strategic change and a major operational change and develop, implement and review the change management strategy.

You will use the information in the Case Study on the Bounce Fitness website to create a plan for this change management initiative.

Case study

Margaret House, CEO of Bounce Fitness and the Board of Directors are keen to have the four Centers registered with Fitness Australia. They feel that standards required to be met as a registered fitness center would not only ensure the credibility of the organization in the eyes of the public but would provide goals for the Centre Managers and teams.

Registration will require meeting the Code of Conduct for the state in which each Centre is located and ensuring that all trainers meet, or immediately undertake training to meet, certain standards. Information about the registration can be obtained by going to the Fitness Australia website and clicking on the Register Your Fitness Business tab. The Codes of Conduct for each State are also linked here if you scroll down the page.

The minimum educational qualification required by Bounce Fitness for all trainers is the Certificate III in Fitness Instructing and all trainers must hold this to continue to work as a trainer of classes and individual clients. At this point in time, this has not been consistently applied. In Cairns all are qualified, in Brisbane two (2) need the basic training, and in Melbourne there is one (1). It is intended under the change management initiative that all trainers, once they have completed the basic training will continue to pursue further training, the Certificate IV and Diploma, annually as personal development.

Bounce Fitness will pay for the training fees and other incidentals such as text book requirements and provide one (1) paid hour per week for study leave. Bounce Fitness will also reimburse travel and accommodation for compulsory study attendance sessions. You can get more information on this at the Fitness Australia website under the Fitness Careers / Get qualified tab.

It is expected that the change management process will be fairly smooth if adequate measures are taken and the process is well managed. The major resistance will come from the three (3) trainers who do not have this qualification and have learned through experience. That is why they do not have it now. They will also not want to participate in the further training initiative.

If the whole standardization process is not managed carefully, there is potential for dissatisfaction and all Centers may not comply with the standardized procedures. This is a major concern for the Executive; hence your recommendations are crucial.

In essence, Bounce Fitness' continuous improvement policy encapsulates the organization's commitment to ensure that there is systematic continuous improvement of its operations, management systems, training, life coaching and activities through consultation with staff, clients, stakeholders and external experts

In addition, the organization believes in the importance of quality to achieved sustained, profitable growth by providing services that consistently satisfy the needs and expectations of its customers. This level of quality is achieved through the adoption of a system of procedures that reflect the competence of Bounce Fitness to existing customers, potential customers and independent auditing authorities.

The objectives of the Quality Assurance System are:
- To maintain an effective Quality Assurance System
- To achieve and maintain a level of quality which enhances the Bounce Fitness' reputation with customers
- To ensure compliance with relevant statutory and safety requirements
- To endeavor, at all times, to maximize customer satisfaction with the services provided by Bounce Fitness.

Achievement of this policy involves all staff, who is individually responsible for the quality of their work resulting in a continually improving working environment for all. This policy is provided and explained to each employee by the Center Manager or in the case of Head Office employment, the General Manager Human Resources. To achieve and maintain the required level of assurance, the General Manager retains responsibility for the Quality System with routine operation controlled by the Centre Managers.

1. You are required to identify strategic change requirements and opportunities for Bounce Fitness by discussing with a Manager (your trainer would assume this role) the following:
- List the what are the strategic changes required
- Provide a brief review how this objective would enable the organization to increase its business performance
- Provide a brief review on the organization's policies and procedures (including quality, continuous improvement, customer service, Employee Assistance Program and personal development)

2. Consider any patterns or trends that may impact the fitness industry (use the PDF document labelled Fitness Australian's published reports to support your discussions)
Past and project growth in the number of fitness instructors
The number of fitness instructors in the respective Australian states
The qualifications of the fitness instructors
The fitness instructors' level of experience in the industry
The nature of employment of fitness instructors

3. Consult specialists to assist in the identification of major change requirements and opportunities.

a. Identify what are major operational change requirements and its cost-benefit analysis on the following;
b. Undertake risk analysis for resistance to change and identify mitigation strategies in place.