Identify stakeholders responsible for achieving kpis

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Reference no: EM132996258

BSBMGT616 Develop and implement strategic plans

Assessment 3 - Project 2 - Develop strategic plan

Part A - Prepare strategic plan

I. Based on your understanding of CrossFit Endurance business background and strategic direction, prepare a strategic plan to guide the company's business over 2020 - 2021.

In your plan, you must:

a. state the organisation's:
o new vision
o new mission
o values

b. briefly describe the organisation's background, including:
o product profile
o management profile
o change in strategic direction
o SWOT analysis

c. research and describe at least two key trends and forecasts for the fitness industry in Australia, and identify how these are significant to CrossFit Endurance

d. formulate 2 objectives that the business must achieve at the end of the strategic plan period - i.e. by 2021 - these objectives may be financial in nature, or a mix of financial and non-financial - objectives must follow the S.M.A.R.T principle

e. based on your research, identify one strategy to achieve each objective - strategies must be business or marketing opportunities, including the collaborative venture you have identified in Part E; there may be common strategies across objectives, but they must relevant to the objective

f. for each strategy, identify:
o at least 1 KPI related to sales, membership numbers or stakeholder satisfaction
o timeframe for completing strategy
o monitoring schedule (at least two points during the strategy implementation timeline when KPIs will be monitored)

g. identify stakeholders responsible for achieving KPIs and strategic objectives, and stakeholders responsible for monitoring KPIs - you must divide responsibilities between the owners, Indooroopilly Centre Manager and yourself as the Business Development Manager

You may use the CrossFit Endurance Business Plan Extract 2019 in Appendix A, and readings provided to you in Appendix B to complete some sections of the plan. However, you must also conduct your own further research into the trends and future of the Australian fitness industry, and opportunities and strategies to achieve objectives.

At the end of your strategic plan, you must include a reference list of the research sources you have used in your plan, organised in APA reference list format.

You must ensure that your plan uses business language and correct grammatical structures.

II. Once you have prepared your strategic plan, you must submit it by email to the owners of the business for their review and approval.

Prepare a cover note addressed to the owners of CrossFit Endurance, to send along with the strategic plan.

In your email, you must:
• Provide a brief overview of the objectives and strategies (50-60 words)
• Identify the research process used to develop the plan
• a request to owners to provide feedback and advice on the plan
• a request for support and endorsement from the owners, for the plan Your email should be no longer than 150 words in total.

Part B: Role play - Present strategic plan

Assume that the owners of CrossFit Endurance have endorsed the strategic plan you have prepared.

You must now present the plan to the owners, Vanessa Choi and Arvin Krishnan, and the Centre Manager for Indooroopilly, Maria Lorenzo.

In preparation for the presentation, develop PowerPoint slides which describe:
• the strategic objectives
• strategies to achieve objectives
• KPIs for objectives
• timelines
• personnel responsible for implementing strategy
• personnel responsible for monitoring strategy

Then, make the presentation to the stakeholders, and:
• brief stakeholders on their responsibilities for implementing and monitoring the strategic plan
• confirm that stakeholders have understood their responsibilities

This is a role play. Your assessor will organise three volunteers to play the roles of the stakeholders Vanessa Choi, Arvin Krishnan, and Maria Lorenzo. The volunteers will be provided with cue cards to guide their participation in this role play.

You must play the role of the Business Development Manager.

Attachment:- Develop and implement strategic plans.rar

Reference no: EM132996258

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