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Identify specific voc data-collection technique

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Reference no: EM133078813

Exploiting business opportunities while delivering customer value is essential for any business. This endeavor should begin by identifying the project's CTQ (critical to quality), which can be captured by using a technique known as the Voice of the Customer (VOC). VOC allows the customer to articulate their expectations, preferences, or comments on a product or service in their words. Data collection techniques for capturing the Voice of the Customer may include include interviews, surveys, focus groups, mind mapping, facilitated workshops, etc.

1. Identify a specific VOC data-collection technique

2. Analyze the pros and cons of using it to collect data

3. Also provide an example where the VOC technique would be appropriate.

Reference no: EM133078813

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