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Exploiting business opportunities while delivering customer value is essential for any business. This endeavor should begin by identifying the project's CTQ (critical to quality), which can be captured by using a technique known as the Voice of the Customer (VOC). VOC allows the customer to articulate their expectations, preferences, or comments on a product or service in their words. Data collection techniques for capturing the Voice of the Customer may include include interviews, surveys, focus groups, mind mapping, facilitated workshops, etc.
1. Identify a specific VOC data-collection technique
2. Analyze the pros and cons of using it to collect data
3. Also provide an example where the VOC technique would be appropriate.
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