Reference no: EM132719237

PAM006 Strategic Financial Project - University of London

Section 1

Your Individual New business venture proposal/Workplace business-strategic plan report
You are required to produce a 5-year business/strategic plan report.

There are three potential report scenarios from which you should select one:

1. You may if you wish situate your report within your Workplace scenario. If you do so it should be suitable for consideration by a new management team for your workplace in the context of the strategic challenges facing the company.
2. You may if you wish use a workplace/company which is not your primary workplace but one which you are familiar with and can have access to relevant data and information (which can be quite challenging).
3. You may if you wish prepare a business/strategic plan report for a new business venture (NBV) scenario, the report should be suitable for potential investors and relevant stakeholders.

In any of these three scenarios, appropriate permission of use of data should be sought. Where data is of a confidential nature, a note should be placed on the front of your title page stating the following:

This project is CONFIDENTIAL and is not to be made accessible outside those academics who are marking/examining the project and the UOL Programme Team.

Your report should be between 4,000 words and a maximum of 4,500 words. Penalties apply for exceeding the word count. No formal penalties apply for using fewer than 4,000 words but in so doing you may be penalising yourself as it is likely to be challenging to respond to the requirement in less than 4,000 words. When combined with Section 2 the total word count should not exceed 6,000 words. State an accurate word count on the title page of Section 1. Failure to do so will result in a 5 mark penalty.

In producing your report you should:
a) Research the relevant ‘real world' industry, market and business environment the company/venture is situated in. You should use a combination of relevant real world primary and/or secondary research to provide the basis upon which your strategic choices are made.
b) Utilise a range of strategic tools (SWOT, PESTLE, Ansoff, Porter and so on as appropriate) to help analyse the relevant situated context.
c) Identify, explore and evaluate alternative strategies for developing the business.
d) Arising out of a), b) and c) above, set out a compelling five-year business plan consultancyreport designed to enhance shareholder value. You may use your own definition of shareholder value but must explain and justify its selection. The report may identify a range of strategies for consideration but should ultimately put forward your recommendation with evidenced

justification for why the proposed is the best way forward.
e) Identify specific key performances (KPIs) to assist in measuring to what degree shareholder value is being enhanced. These KPIs should be justified and appropriately monitored such that it facilitates a good overview of performance.
f) Include extracts of your spreadsheet planning tool results/financial forecasts within your report to strengthen your justifications and evidence. You are not required to submit the actual planning tool. However, the connectivity of your financial plans should flow throughout your report and should be presented in a user-friendly and robust manner.
d) Review your proposed plan, and identify and assess the key risks within it.
You should include graphs, tables and figures within the main body of the report where appropriate. Please refer to the Project Presentation Guide document within the Final Project section on the VLE for word count guidance for tables and graphs.

If you carry out any primary research you should include relevant extracts within the main body or an appendix as part of the evidence of carrying out that primary research and appropriate analysis. Where you carry out secondary research you should ensure you reference appropriately.

Section 2
This should be submitted as a separate document and uploaded to the Project Turnitin submission link for this project via the designated relevant tab (section 2).

Your Individual Reflective piece
This relates to one main area: the Icarus activity.
The total word count for Section 2 is 1,000 - 1,500 words maximum.
Penalties apply for exceeding the word count. No formal penalties apply for using fewer than 1,000 words but in so doing you may be penalizing yourself as it is likely to be challenging to respond to the requirement in less than 1,000 words. When combined with Section 1 the total word count should not exceed 6,000 words.

State an accurate word count at the end of this Section or state it on the front title page. Failure to do state the word count for each Section in your submission will result in a 5 mark penalty.

Required:
1. Using Gibbs' Reflective Cycle (see Appendix A of this document) or an appropriate alternative reflection framework, provide a reflective account of your Icarus activity and its impact upon your personal and professional development now and in your future.

In addressing this task you should ensure that you do not just describe each round of the Icarus activity but rather reflect upon the learning experience through evaluation, analysis, conclusions and ultimately provide your future plans for enhancing your professional practice.

Overall, the reader is seeking to be provided with a written account that captures your critical thought process of reflection. Accordingly, the marking criteria for Section 2 will consider overall cohesion but with particular emphasis on the quality of your evaluation, analysis, conclusions and action plans.

Attachment:- Strategic Financial Project.rar