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Identify some of the market segments harry rosen think

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Question 1. You see the use of relationship marketing by Harry Rosen. What are some of the problems and opportunities that could ensue with this type of tactic.

Question 2. Is there a place for relationship marketing in the digital marketing era, can it be integrated within a digital strategy in-store through apps. Could privacy concerns be an issue in relationship marketing.

Question 3. Identify some of the market segments Harry Rosen may think of pursuing in their marketing communication strategy. Create a target market profile of each segment.

Question 4. Do you think focus groups and in-depth interviews being used by ad agencies to gain psychological and behavioral insight into hidden consumer buying motives a good idea. Are qualitative insights and opinions gained from small groups and individuals reliable to use as part of an IMC campaign.

Reference no: EM132698362

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