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Choose one of the topics below: 1. Explain the ethical issues in marketing field and identify and discuss about two companies in Australia who has been having some issues regarding the way they pursue their business. You can elaborate on any aspects of marketing where these companies had some issues.
2. Discuss how companies are changing their focus from typical selling approach to societal marketing. Identify any two companies in Australia who has been very active in following societal marketing approach. Discuss in which way they are claiming about their contribution towards the wellbeing of Australian society.
3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss any two brands from two different industries that have been successful in using these concepts in pursuit of their business. You are not allowed to discuss fast food or soft drinks industries for this essay. You need to choose these brands from the following industries:
- Furniture- Pharmaceutical- Baby products- Health and fitness - Health drinks
4. Labelling and packaging has been becoming a very important aspect of marketing. Identify some of the recent issues in labelling, packaging and country of origin in Australia. Students need to go through the current news and media to get the information about this area.
think of an example of an especially effective hotel or restaurant promotion. what was it and what made it successful?
Discuss the Huawei case: Huawei helps illustrate just how global business has become. Huawei shows how foreign companies have become significant players in major US (and global) industries
Marketing decision makers in a firm must constantly monitor competitors' activities - their products, prices, distribution, and promotional effort.
State the features of your product/service. Show how it's innovative and different. It may be unique because of the area in which you plan to market it. Discuss legal and ethical implications that could affect the marketing process. This will requi..
Describe how the points made in the article pertain to your company or a company that you are familiar with, describing the impact or potential impact, implications, implementation and objectives.
Describe how the special characteristics of retailing offer unique opportunities and problems for local gift shops.
discuss why your approach (as written in your MP) will actually work. That is, have you identified a competitive advantage that will be necessary to achieve success
Discuss how the use of technology (such as an HRIS) has helped to facilitate the evolution of HR from an administrative function to one that is more strategic. Provide examples from a managerial perspective. Select an era and discuss what HR did duri..
What is an opinion leader? Discuss how marketers attempt to use opinion leaders to help sell their products. Name and describe the types of buying decision behavior and describe a personal example for each
Write a proposal brief showing the goals of the marketing project by illustrating one objective for each marketing P. Explain your ideas for each P by writing a proposal brief of about 400-500 words
1.what have been the major marketing trends in the last decade?2.what new marketing trends do you anticipate in the
What are some of the benefits that would have compelled Raynonplus to choose a distributorship agreement over an international sales agent agreement?
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