Identify some key marketing issues facing the company

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Reference no: EM133527322

I. Give a brief overview of your group's company/marketer and their current situation.

a. Describe the basic business, including the mix of products/services being offered.

b. Include company Strengths and Weaknesses that you identify through your sources. This listing will become the first part of the SWOT Analysis in your final case.

c. List some key trends in the industry or marketing environment (external to the company).

II. Identify/profile the company/marketer's primary target markets and how the company/marketer positions its brand(s) (i.e., what image it wants each brand to have in the minds of the target market customers). How do these product offerings match with the company's mission?

III. Based on your early findings, identify some key marketing issues facing the company/marketer and some possible marketing strategies that could be used to improve success.

Reference no: EM133527322

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