Identify several needs for the depression generation

Assignment Help Marketing Management

Reference no: EM132659238

Sales in the home repairs and improvement market increased about four percent in 2011 to $269 billion. As employment growth accelerates and housing markets improve through 2015, home improvement sales are expected to increase by about six percent annually (according to the Home Improvement Research Institute). Imagine that you are a marketing manager for a home improvement retailer such as Lowes or Home Depot. Your firm is considering separate marketing strategies for various age cohorts and product/service categories. Your Challenge:

Question 1. Within the category of "lawn care and landscaping," identify several needs for (a) the Depression Generation and (b) Generation X.

Question 2. Within the category of "home improvement," identify several needs for (a) the Pre-Depression Generation and (b) the Younger Baby Boomers.

Reference no: EM132659238

Questions Cloud

Find social development of adolescents : What affect do the various forms of social media (Facebook, texting, etc.) have on social development of adolescents?

Stereotypes of the members of generations : 1. What birth years span each generation? 2. What are examples/statistics of each generation?

Five perspectives in psychology : For each of these five perspectives in psychology - (1) Structuralism, (2) Functionalism, (3) Behaviourism, (4) Psychoanalysis, and (5) the modern perspective

Discuss importance and role of an implementation committee : In a Word document, write out your notes for the presentation you will give at the first meeting. Discuss the importance and role of an implementation committee

Identify several needs for the depression generation : Within the category of "lawn care and landscaping," identify several needs for (a) the Depression Generation and (b) Generation X.

Concept of learning styles persist in education : Why does the concept of learning styles (and "multiple intelligences") persist in education?

What is the ideal level-type of motivation : What is the ideal level/type of motivation that is most beneficial for long term adherence to an exercise program? Why is this motivation most beneficial?

Evaluate each of the five influence techniques attempted : Evaluate each of the five influence techniques attempted by the salesperson. Which technique do you think was most effective?

Should healthcare be universally available in the us : Should healthcare be universally available in the US? For example, should everyone receive the same quality of health care regardless of their ability to pay?

User Account

All Pages