Reference no: EM132258718
Steps in Creating a Commercial Website
This activity is important because marketers should understand the steps that go into developing and maintaining a commercial website.
Brenda is a marketing student, doing some part-time work on the side helping small businesses create and operate their websites. She is meeting with Kat, the owner of a Muddy’s Coffee Shop near her university, to discuss a wide assortment of tasks that would need to be performed in order to create an effective website for the store. While there are many steps, Brenda explains that website design can basically be broken down into four phases: (1) Planning, (2) Design, (3) Development, and (4) Testing and Launch.
The goal of this exercise is to assist Brenda by sorting each of the specific tasks into one of the four phases.
Select the most appropriate gender for each of the behaviors below.
1. Identify the target audience for the website.
(Click to select) Planning Design Development Testing and Launch
2. Choose a domain name.
(Click to select) Planning Design Development Testing and Launch
3. Identify a service to host the website.
(Click to select) Planning Design Development Testing and Launch
4. Create a wireframe layout for the website.
(Click to select) Planning Design Development Testing and Launch
5. Make choices with respect to colors and typography.
(Click to select) Planning Design Development Testing and Launch
6. Decide what images should be included on the website.
(Click to select) Planning Design Development Testing and Launch
7. Create a home or "landing" page for the website.
(Click to select) Planning Design Development Testing and Launch
8. Develop a shell for the interior pages of the website.
(Click to select) Planning Design Development Testing and Launch
9. Create and manage content for each Web page using a content management system (CMS).
(Click to select) Planning Design Development Testing and Launch
10. Assess how well pages load and perform across multiple hardware platforms and Internet browsers.
(Click to select) Planning Design Development Testing and Launch
11. Determine how easy it is for users to find information and perform tasks.