Identify segments of market for launching this product

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Reference no: EM133351036 , Length: Words Count:400

Assignment:

Market Segmentation

A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.

Make a 300 to 400-word reply answering the following:

Identify different segments of the market for launching this product.
Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.

Reference no: EM133351036

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