Identify segments more motivated by functional concerns

Assignment Help Marketing Management

Reference no: EM13733984

Consumer Behavior Case Application Presentation

Case: "The Psychographics of Luxury Shoppers"

This case study application presentation Assignment asks you to analyze and give priority consideration to both rational and emotional aspects of the consumer motivational process.

Case studies offer opportunity to consider hypothetical situations. This Assignment requires you to provide analysis and recommendations based upon the information presented in the case plus application of information from the textbook and from at least three additional relevant journal articles you choose from the Kaplan Library. Opinions should be supported using concepts and terms from these quality resources.

The Consumer Behavior Case Application Presentation should include the following:

A title slide
A list of presentation contents slide
An introduction to the presentation slide
Slides with accompanying notes in a PowerPoint® presentation, addressing the following aspects of the case. Include thoughtful analysis and recommendations

1. Market Segments: Identify and defend your choice of what segment you feel that products are most likely to become part of the extended self.

2. Motivators: Identify segments more motivated by functional concerns versus those motivated by the need to keep up with the latest styles and trends; discuss implications as related to marketing strategy decision-making.

3. Compare and Contrast: Discuss why Savvy Career Women place great emphasis on clothing and fashion while luxury automobiles really are not that important to this segment.
4. Spa Market Segments: Choose two segments which you feel would be viable for different markets for spas. Develop portions of a marketing plan for each segment: positioning statement, media venues, key product service features, and promotional material.

Reference no: EM13733984

Questions Cloud

Write an essay on the highest good is like water : Lao-Tsu wrote the following on the highest good in his Tao Te Ching: The highest good is like water. Water gives life to the ten thousand things and does not strive.

Evaluate differences between management and leadership : Explain the differences between management and leadership, and how cultivating leadership skills in managers can benefit the organization

Mission and goals of the organization : Interview a Purchasing and Supply Management Professional Interview a purchasing and supply management professional in a private or public organization

Explain in detail the facts of the event : State the name of the organization and describe what its mission and purpose and explain in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.

Identify segments more motivated by functional concerns : Motivators: Identify segments more motivated by functional concerns versus those motivated by the need to keep up with the latest styles and trends; discuss implications as related to marketing strategy decision-making

What time will all of the jobs be done processing : At what time will all of the jobs be done processing at Center 2. Determine each center's idle time, assuming no other activities are involved.

Short- and long-term effects of your policies : Suppose that you are the chief economic advisor to the president of the United States. You are asked to propose a strategy to bring the economy out of recession. Unemployment is at 13 percent and inflation is relatively low.

Why has us adopted its current policy toward terrorism : Why has US adopted its current policy toward terrorism and/or towards Iraq? What accounts for the successes and failures of those policies?

How does a company register a corporation in target state : How does a company register a corporation in the target State and Define the Target Market, its common characteristics, and the area's population of this specific market. Is there Competition? Can you differentiate or establish a niche market

User Account

All Pages