Identify relevant consumer market trends

Assignment Help Marketing Management

Reference no: EM13728856

Phase 1 - Strategic Opportunity Assessment

Phase 1 strategic opportunity assessment should be written as an executive summary memo to the CEO providing a professional and persuasive topline summary of your strategic assessment.

Minimum of 2 pages.
All reports should be typed, double-spaced, and in 10pt Arial font.
Please limit your margins to 1" for left/right/top/bottom.
Use tables when appropriate.
Professional memo format.
Sources should be cited as an attachment.
here is what ou are going to write about (Big 5 Sporting Goods) :

The Market:
Category Dynamics

Identify the key macro-market and category issues/opportunities that have an impact on your corporation.

Identify relevant consumer market trends.

Reference no: EM13728856

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