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Identify recent new-product launches or promotional campaign

Assignment Help Marketing Management
Reference no: EM13936426 , Length: 900 Words

Activity 1:

Go to Nestlé's Australian web site (www.nestle.com.au). Review its latest news and the Peter's brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you think they will be successful? Why or why not?

Activity 2:

If a company is interested in estimating the distribution of income in the Northern Territory or New Zealand's North Island, how could it proceed? Be specific

Activity 3:

Visit three web services of fast moving consumer goods (FCMG) companies (for example Unilever and P&G). Is there evidence of a segmented approach or are they mass marketing? Rank the three companies in terms of how well they segment their market and prepare a set of recommendations on how they could segment their market further.

Activity 4:

Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers.

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Task is to answer the four activity in 800 words. In the four activities discussed about the nestle company about the demographic trends, promotional campaigns related to the company. Harvard referencing style is used in the task with the font style of Times News Roman and font size 12.

Reference no: EM13936426

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10/6/2017 4:50:02 AM

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