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Global Marketing and R & D
A. Scenario:
Read the chapter opener on the Burberry's Global Brand strategy. B. Address the following:
Identify the pros and cons of a company having a central marketing department that makes decisions for marketing the product in every market. Identify the pros and cons of a company having a single message for all markets. Would Burberry be more successful with a single marketing strategy for all markets or different marketing strategies for different markets. C. Essay Requirements:
Write three pages in response to all of the items in section B. Include a minimum of 3 authoritative references to support your paper.
Use APA Style # 6 (6th edition) as the Style Sheet.
Feel free to discuss your ideas as part of your discussions with classmates.
Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions.
See the Syllabus section "Due Dates for Assignments & Exams" for due date information.
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