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Identify primary social media platforms

Assignment Help Marketing Management
Reference no: EM133168133

Objectives:

Identify primary social media platforms

Describe the role of various social platforms in the digital marketing mix

Provide examples of social media in online marketing campaigns and initiatives

Start by reviewing Chapter 14 and 15 regarding Social Media of your text, Digital Marketing Strategy by Robert Stokes. The goal of this assignment is to demonstrate your understanding of how companies use social media as an effective marketing tool.

1. Find an example of a brand within your industry that is creatively using social media. Explain why this use of social media is unique or innovative. Provide links, videos, and/or pictures to support your explanation.

2. What role is social media playing in their overall marketing e?orts? How do you think social media is helping the brand meet their marketing objectives? Do they incorporate social media into their main website? If so, how? Do they incorporate social media into other marketing e?orts (online or o?ine)? If so, how?

3. In regards to the brand's social media strategy, what would you do di?erently? What lessons can you learn from their social media e?orts?

Reference no: EM133168133

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