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Advise a chain of movie theaters on a differentiation strategy to restore its flagging profitability.
Use the value chain framework outlined in Strategy Capsule 10.2 to identify potential linkages between the company's value chain and that of its customers in order to identify differentiation opportunities.
Create a market analysis of salary levels of the software analysts. A linear correlation has been found between the number of trouble calls taken by software analysts and their salaries
Would you have guessed that you would have been in this group? How would you rate VALS in terms of market segmentation?
Determine the foreign target market (consumer segments) and how the company can effectively communicate with customers in the target market.
Discuss two examples of how quality management and control processes were (or should have been) integrated into the infrastructure project supply chain network. Provide specific references
Propose the strategic marketing process you will use, being sure to name the stages, the activities included in the stages.
Select two (2) brands from different product groups (e.g., Levi's jeans and Heinz ketchup). Describe the packaging strengths (from an IMC perspective) of each.
Are the circumstances during which you engaged in word-of-mouth communications consistent with those in the text's material? Explain.
Describes one real life Organizational situation that illustrates a theory discussed in class. The situation could come from the news or a personal experience. If it comes from the news then it needs to be based on a current event. A presentation ..
Discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
The company statistician tells you that the p-value of the test is 0.0496. Compare the test statistic to the critical value. Compare the p-value to alpha.
Discuss the factors that go into creating a hostile work environment. Why is this a bad thing? Give an example of a hostile work environment.
Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company.
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