Reference no: EM133187785

How can Khare identify potential influencers from among his subscriber base and engage with them appropriately?

Yet another relatively short answer that should identify some other useful social media metrics that Khare can use to analyze Tech Talk's subscriber base. The mark breakdown is 2 marks for each of 2 metrics. So for each there is a mark for identifying a valid metric, and a mark for explaining why it would be useful to Tech Talk. Should Khare manage social media marketing in-house or outsource it? If outsourced, what promotion model should he use?

In answering this question, you first need to identify the objective that Tech Talk is trying to accomplish, which should then inform which type of promotion should be used, and finally whether to outsource or not, and why.

The Wilson et al article may prove useful here.