Identify positive sides of elements of discourse applied

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The World is changing. Any time, any day, we are witnesses of the global crisis and its effects. This global phenomenon has caused people to be more and more selective; therefore the competition inside each market is higher than ever. Companies need to diversify themselves in order to face the crisis and win over their competitors. One of the instruments they might use is communication. Discuss in this essay ways to demonstrate that effective communication and awareness of discourse can contribute to the success of a company, both in terms of sales and in terms of internal relationship with its employees. After observing some examples of “bad” use of discourse and its effects, identify the positive sides of the elements of discourse applied to business, in order to reach the conclusion that targeted and studied communication can help organizations and individuals to be successful.

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Reference no: EM131033748

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