Reference no: EM13898097
Module - Assessing the External Macro Environment - PEST
Objectives
The aim of this assignment is to make use of online information to assess the external macro-environment of a company. This is known as a PEST Analysis www.provenmodels.com/32/pest-analysis/
Assignment
This assignment seeks to help you understand the answer to a broader concern and that is, "How might managers undertake a PEST assessment for their company?"
In order to do so, please identify a country that it operates in or that is of interest to you. You should base your responses to the following questions on your analysis of the company that you have chosen for this course along with a specific country of your choosing.
Please answer the following questions:
• Identify five political factors (as well as the online sources of information ) facing the company.
• Identify five economic factors (as well as the online sources of information) facing the company.
• Identify five social factors (as well as the online sources of information ) facing the company.
• Identify five technology factors (as well as the online sources of information) facing the company.
• In your opinion which four of these factors are most pertinent to the company and why?
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