Identify persona roles

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Reference no: EM132209201

Develop lists of potential needs for 3 various persona roles for a given business scenario

Use the Three-Step Persona Development by Michelle Golden, which contains the following steps:

Identify Persona Roles, listing all relevant personas by role.

List Needs and Situational Triggersfrom personas’ perspectives, defining concerns, symptoms, and problems.

Create Messaging Objectives suited to each persona’s needs that you have the expertise to address (and note those that you don’t).

Reference no: EM132209201

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