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Questions:
What is the pricing strategy (not necessarily the price; but the pricing strategy (low price leader? High priced luxury leader? Value pricing? How will the pricing strategy support market entry? Competitive positioning?
Select a company currently experiencing marketing changes. Create a 6-8 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:
How and What? What are the basic need-satisfying benefits? Does a competitor's product fit a need this product/service does not provide
Identify advantages and disadvantages of Monte Carlo simulation. Also, define Monte Carlo simulation.
Introduce product design and describe the design process. Name some sources of ideas for new or revised designs.
The Product: What are the advantages and disadvantages for consumers? The Situation: What are the favorable and unfavorable aspects for the company?
What specific functions and activities does the unit have to perform in order to solve its problems? Are the recommendations workable? Affordable
Pre-Pitch: Using one of the companies that you began developing in the Unit 2 Individual Project, create a story that you wish to shop to a media outlet. Describe the media outlet being pitched. Include information on its target audience (the media..
Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of five competitors, rank each product/brand on the two var..
Identify the three broad categories of product differentiation and two bases of differentiation under each category. Define product differentiation
Calculate the optimal EOQ, total annual cost, reorder point, the number of orders per year, and the time between orders.
Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created.
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