Identify organizations primary-secondary strategic issues

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Reference no: EM133455931 , Length: 3 Pages

"SWOT analysis helps managers summarize the relevant, important facts from their external and internal analyses. Based on this summary, they can identify their organization's primary and secondary strategic issues" (Bateman, 2020, p. 106). To ensure a competitive advantage, managers must understand their company's strengths, weaknesses, opportunities, and threats. Conduct a generalized SWOT analysis about the overall organization using either your current company as an example or one you have researched. Each area of the SWOT should contain at least five to seven items and can be presented as a bulleted list in a word document. Include a summary paragraph after your SWOT that describes a primary strategic issue you believe the company faces and how the organization's strengths, weaknesses, opportunities, and threats either help or hinder its ability to address this strategic issue effectively.

Your two- to three-page paper should be in the current APA Style and include a title page and reference list for all sources used. You should use at least two scholarly sources (your textbook can be one of the sources).

Reference no: EM133455931

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