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Discussion Post
Part I
A. Discuss some of the advantages and disadvantages in using twins to analyze genetic heritability. Why might it be useful for future twin studies to separate out monozygotic (identical) from dizygotic (fraternal) twins? Use current research to support your response.
B. Imagine that you are a scientist who has just discovered a new gene that is strongly associated with a specific personality trait (e.g., the "curiosity gene" associated with openness to experience). What do you think would be the implications of this discovery for the field of personality psychology? How might it change the way we think about personality and behavior? What ethical and religious considerations would need to be considered when studying the genetic basis of personality? Be sure to integrate information from the biological chapters in the course textbook.
Part II
A. McDonald's has been very successful, including the development of new products for both U.S. and international markets. However, McDonald's has had its share of failures. Identify one successful product and one failed product McDonald's has introduced. Explain what made each product a success or a failure. Think about the area you grew up in and your own experience with McDonald's. What product development recommendations would you propose to McDonald's for improving the failed product you discussed or another one of their its products?
B. Not all new products are high technology, and not all new products are successful. For example, review information about the Cheetos Duster on the Cheetos website and in the video, "Now You Can Make Anything Taste Like Cheetos With the Cheeto Duster," located in Topic 4 Resources. Using the Cheetos Duster as an example, discuss how new products are developed and progress through the product life cycle. Is this product still available today and would you purchase it if you could? Why or why not?
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