Identify one of communication channels used in diffusion

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Assignment:

Plz help this is health behavior theory

Part 1

1. One of the four constructs of the Diffusion of innovation theory is the innovation itself. Explain the five factors that affect innovation and give examples.

2. Identify one of the communication channels used in diffusion. Give an example.

3. Use the theory to explain the adoption of one health behavior

Part 2

For this exercise, imagine your campus is a small country with a high rate of IPV and you are creating a national public health initiative to address the issue.

You decide the program must focus on society risk factors for IPV rather than those at the individual, relationship, or community levels.

Societal risk factors include traditional gender norms and power inequality between men and women (for example, women are subservient to men, men make all the decisions), norms that support aggressive behavior, and income inequality between men and women (CDC, 2020c).

Based on this information, answer these four questions and refer to the four constructs of the Diffusion of Innovation Theory in your responses.

1. What would your program change?

2. What might your program do to make these changes happen?

3. Which communication channels would you use to diffuse the program across the country (campus)?

4. Which characteristics of an innovation do you think would be most important to the success of the program and why?

Reference no: EM133670888

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