Identify one internal public that delta would communicate

Assignment Help Other Subject

Reference no: EM133257322

Composition Assignment - Mass Communication Advertising and Public Relations Discussion

Assignment - Identifying publics

Many organizations undertake PR efforts to communicate how they are trying to make positive social and environmental changes that benefit society. One such organization is Delta Airlines. The following text (in Italics) appears on their website:

1. Our Purpose

As a purpose-driven brand, we connect people to opportunities while expanding the understanding of our planet and the people within it. Both in the air and on the ground, we are focused on lowering our carbon footprint, furthering an equitable work environment that values diversity and inclusion and living these values in the communities where we live, work and serve.

2. Sustainability

Become Net Zero. Reduce Waste. Create Circular Solutions.

There is no substitute for the power of travel to connect people, so we've committed to investing $1 billion by 2030 to reduce carbon emissions and waste, and establish new, innovative projects for a more sustainable future.

3. Diversity, Equity & Inclusion

Connect the world. Reflect the world. Respect the world.

Our purpose is beyond flight. We have set clear goals of actively seeking diversity, boldly pursuing equity, and consciously promoting inclusion. In 2020, Delta committed to equity and being an anti-racist, anti-discrimination organization. To achieve this goal, we are removing barriers, building equitable systems, and being transparent about our progress.

4. Community Engagement

Invest in Progress. Cultivate Relationships. Be a Strong Partner.

As a global airline, we connect with the communities where our employees live, work, and serve. Through strategic nonprofits in these communities, we foster meaningful partnerships to help drive change by focusing our resources on the environment, equity and education.

Each of these four messages has specific internal and external publics and audiences to which they are aimed. Respond to the following prompts. Write concisely, in full sentences, and label your answers (a) through (d).

a. Identify one internal public that Delta would communicate one of thefour messages to, clearly state which of these four messages should be communicated to that internal public, and explain why it is important for the organization to communicate this message to that public.

b. Identify one external public that the organization would want to communicate one of the four messages to, clearly state which of these four messages should be communicated to that external public, and explain why it is important for the organization to communicate this message to that public. You may choose the same message that you wrote about in (a) as long as you provide a strong and logical justification for why that message needs to be communicated to that external public too.

c. For the external public you identified in (b), what is one communication objective of communicating this message? Follow all the rules of writing a good communication objective.

d. Assume you are the social media manager for Delta Airlines. Write one tweet to be published on Twitter's official corporate account that achieves the communication objective you listed in (c). Use a maximum of 280 characters (not words, includes spaces), and do not use a Twitter thread. Include the number of characters at the end for reference. You CAN reuse some of the text from the original message.

Requirements: Minimum 150 words, maximum 300.

Reference no: EM133257322

Questions Cloud

Do you feel that crticism is justified : do you feel that crticism is justified? what if anything can EMRs do to address this concern?

What will you do to ensure the companys success : What will you do to ensure the company's success assuming that you are appointed CEO? Do companies need to comply with SEC Code? Why or why not

Benefits and costs of the database to its stakeholders : Benefits and costs of the database to its stakeholders and Descriptive, predictive and prescriptive applications of the data available and the data analytics

What are the sustainability issues that land : what are the sustainability issues that land and water remediation industry faces. Subject- Governance, Ethics and Sustainability

Identify one internal public that delta would communicate : COM 101 Composition Assignment - Mass Communication Advertising and Public Relations Discussion, Westcliff University - Identify one internal public

Explain how to do merchandise management : explain how to do merchandise management and what kind / types of merchandise your retail store must carry

Compare and contrast any information about the company : Compare and contrast any information about the company's other types of meetings and events they host. a minimum of 2 paragraphs citation must be use and docume

What type of an approach is austin using : Austin enters the CEO's office and hands the CEO a small tray of cheeses, caviar, and other luxury food items to enjoy later. What type of an approach

What prompted their transition from one chapter to another : Consider how you might break your interviewee's story into "chapters." What prompted their transition from one chapter to another? Was it their choice?

User Account

All Pages