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Identify one current struggling consumer product

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Identify one current struggling consumer product.

Access the GCU Library business data bases. Research "rebranding strategy."

In a paper of 750-1,000 words, present a rebranding strategy for the product identified.

Your paper must include a new name, changes in packaging, the price point, product position, advertising strategy, a distribution method, and improvements in design or quality

Reference no: EM13956785

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