Identify one current struggling consumer product

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Reference no: EM131354823

Identify one current struggling consumer product.

Access the GCU Library business data bases. Research "rebranding strategy."

In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:

A new name
Changes in packaging
The price point
Product position
Advertising strategy
A distribution method
Improvements in design or quality

Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is not required.

Attachment:- GCU-Library-Resources-Business.rar

Reference no: EM131354823

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