Reference no: EM13648986 , Length: 955 Words
Introduction:
Ethical situations may arise when entering a new international market. For example, specific marketing strategies currently in use in the United States and European countries may not be appropriate strategies for an Eastern Asian market.
Given:
Company A is headquartered in a regional manufacturing area in the United States. Company A produces engine components that undergo an extra heat-hardening process that provides extended life for engines of heavy-duty trucks, and it provides specialized machined engine components to all major U.S. truck and automobile manufacturers. Company A currently has 5,000 employees in the United States and wants to double its size within the next four years.
After establishing through market research that a huge growth potential exists for new entrants of heavy-duty trucks in several target countries, Company A expanded successfully into one European country this past year. The company is now considering expansion into an Eastern Asian market. Senior management believes Company A will more than double company profits with its expansion in the international market.
As a member of the expansion team, you will be a key player in ensuring the success of this new venture. You will be responsible for providing assessments, analysis, and written plans for successful furtherance of Company A's global marketing plan. Your manager at Company A has asked you to submit a detailed marketing approach that the manager will present to the operating committee. Your approach should address any major cross-cultural challenges that may likely surface as Company A expands into an Eastern Asian market.
Task:
Write an essay (suggested length 3-5 pages) in which you:
A. Identify one country in Eastern Asia (e.g., Japan, China, North Korea, South Korea, Macau, Taiwan, or Mongolia) to be the focus of your essay.
B. Identify major cross-cultural issues that may impact Company A's marketing approach in this situation.
1. Describe how the issues you identified may impact the approach Company A takes.
C. Explain how cross-cultural communication affects marketing strategies in the Eastern Asian country you identified in part A.
1. Provide examples that support your explanation.
D. Evaluate the impact of cross-cultural ethical differences in marketing strategies between the United States and the Eastern Asian country you identified in part A as Company A enters the Eastern Asian market.
E. If you use sources, include all in-text citations and references in APA format.
|
An automobiles battery is connected to an electric motor
: An automobile's battery is connected to an electric motor that isused to move up a load. The battery stays at a constant temperature, receiving heat from the air that surroundings it. Is this a violation to the Second Law of thermodynamics?
|
|
Water close to surface of oceanis hotter than deep water
: At the tropics, the water close to the surface of the oceanis hotter than the deep water. Would the Second Law ofther modynamics be violated if a machine is been put to operate between these two water levels? Explain.
|
|
A curved portion of a highway under construction
: A curved portion of a highway under construction has aradius of 520 m. The legal speed limit of this highway is 100 km/h. At what angle does this portion of the highway have to bebanked so that a car can safely travel at the speed limit when there ..
|
|
How much is corporation dividends-received deduction
: For the current taxable year, Corporation's gross income from operations was $1,000,000 and its expenses from operations were $1,500,000. Corporation also received a $600,000 dividend from a 25 percent-owned corporation. How much is Corporation's d..
|
|
Identify one country in eastern asia
: Identify one country in Eastern Asia (e.g., Japan, China, North Korea, South Korea, Macau, Taiwan, or Mongolia) to be the focus of your essay.
|
|
Formulate the appropriate linear program
: In a job shop operation, four jobs may be performed on any of four machines. The hours required for each job on each machine are presented in a following table. The plant supervior would like to assign jobs so that total time is minimized. Find the b..
|
|
How large is the frictional force
: A force of 40.0 N accelerates a 5.0-kg block at 6.0m/s^2 along ahorizontal surface. How large is the frictional force
|
|
Evaluate the magnitude and direction of the friction force
: You Push a 325 N trunk up a 20 degree inclined plane at a constantvelocity by exerting a 211 N force parallel to the plane's surface, what are the magnitude and direction of the friction force
|
|
Estimate what is the tangential speed of the ball
: A 5.0 kg ball is whirled on a 1.2 m string so that the ballmoves in uniform circular motion above the horizontal plane. What is the tangential speed of the ball
|