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Assignment:
Select one company and one of its electric vehicle brands to be a 'client' (that is not Tesla!). As a marketing consultant, we have been commissioned by this company to develop marketing strategies which will accelerate the uptake of the company's EV. To do so, must apply expert knowledge of consumer behaviour and internal influencing factors to explain how each factor might work in influencing the purchase decision of an EV. This analysis will inform the development of marketing strategies that recommendations the company adopts. Note that car sales or leases are viable outcomes for the company.
As for any business, it is important to first identify the segment most attractive for the company EV brand to target. Accordingly, will need to:
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