Identify most attractive for company ev brand to target

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Reference no: EM133349641

Assignment:

Select one company and one of its electric vehicle brands to be a 'client' (that is not Tesla!). As a marketing consultant, we have been commissioned by this company to develop marketing strategies which will accelerate the uptake of the company's EV. To do so, must apply expert knowledge of consumer behaviour and internal influencing factors to explain how each factor might work in influencing the purchase decision of an EV. This analysis will inform the development of marketing strategies that recommendations the company adopts. Note that car sales or leases are viable outcomes for the company.

As for any business, it is important to first identify the segment most attractive for the company EV brand to target. Accordingly, will need to:

Segment the market and select the most appealing segment to target for the chosen brand. attach a persona for the target market.
Explain the internal factors that influence purchasing, and apply them to the purchase decision process of an EV - be sure to explain what should happen compared with what the company currently does to identify gaps in which your subsequent creative Marketing solutions will fill.
Provide recommendations for marketing strategies the company should adopt (noting these must be in addition to, or replace, any that are currently being implemented) that reflect a sound knowledge of how the internal factors affect consumer decisions.

Reference no: EM133349641

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