Reference no: EM133470385
Project Assignment: International Business Management- Phase III
This is the concluding project for this Graduate International Business course. It offers the students the opportunity to show mastery of all of the key concepts covered in the course and the mastery of designing a successful international business strategy. The project involves a plan for the expansion of business to another country (with no current presence) and you are required to present the plan to the Board of Directors for approval. Your plan must incorporate and address the following critical areas in International Business:
A. Global Business Opportunities (Phase I)
B. International Competitors (Phase I)
C. The Economic-Geographic Environment (Phase I)
D. The Social-Cultural Environment (Phase I)
E. The Political-Legal Environment (Phase I)
F. Global Company Structure (Phase II)
G. Financing Sources for Global Business Operations (Phase II)
H. Global Management Information System (Phase II)
I. Human Resources for Global Business Activities (Phase II)
J. International Financial and Business Risks (Phase II)
K. Product and Target Market Planning for Foreign Markets (Phase III)
L. Global Distribution Strategy (Phase III)
M. Global Promotion Strategy (Phase III)
N. International Pricing Strategy (Phase III)
O. Financial Results (Phase III)
P. International Business Success (Phase III)
The project has 3 phases:
Phases I and II have independent critical areas in International Business.
Phase III also has independent critical areas in International Business but includes refined phases I and II (using professor's feedback), making one Final Project document.
Key Components of Phase III Paper:
Table of contents.
Abstract -
An abstract is a brief summary of the paper, allowing readers to know the main points, and what was achieved in the paper (written in the past tense). It must be a single paragraph in block format (without paragraph indentation), and the appropriate length is typically between
150 and 200 words. Section 2.04 of the APA manual has additional information about the abstract.
A. Introduction to your paper - Since the first paragraph or section of a document is assumed to be the introduction of the paper, the word 'Introduction' is not needed. Do not begin a paper with the word 'Introduction' as a heading (APA, 2020, p. 47). The paper's title should be the first heading above the first body paragraph of your paper and must be bolded - Check Sample Student paper (APA, 2020, pp. 61-67)
B. Revised - Introduction of the Company - give an overview of the company, the current international position, and an overview of the proposed country of entry:
a. The countries where the company is already available.
b. The proposed country for entry.
c. The proposed entry type - FDI or not?
C. Revised - Identifying Global Business Opportunities
a. Determine potential international markets for existing or proposed goods and services
D. Revised - Analyzing International Competitors
a. Identify domestic and international companies involved in similar business global business activities
E. Revised - Assessing the Economic-Geographic Environment
a. Examine geographic and economic factors that affect the business environment of a nation
F. Revised - Assessing the Social-Cultural Environment
a. Research social institutions, customs, traditions, and beliefs influencing business
G. Revised - Assessing the Political-Legal Environment
a. Research the influence of government and regulations on business activities
H. Revised - Selecting a Global Company Structure
a. Suggest objectives and an organizational framework for global business operations
I. Revised - Financing Sources for Global Business Operations
a. Project start-up costs and funding sources for international operations
J. Revised - Creating a Global Management Information System
a. Identify needed databases and information systems to facilitate international business activities
K. Revised - Identifying Human Resources for Global Business Activities
a. Gather information on needed personnel for operating an international enterprise
L. Revised - Managing International Financial and Business Risks
a. Identify methods for reducing global business risks
M. Product and Target Market Planning for Foreign Markets
a. Identify specific attributes and customer benefits for a proposed international product or service
N. Designing a Global Distribution Strategy
a. Analyze distribution channels and intermediaries for global business operations
O. Planning a Global Promotion Strategy
a. Suggest advertising messages, media, and other promotional activities for an international enterprise
P. Selecting an International Pricing Strategy
a. Recommend a global pricing strategy based on costs, market demand, competition, and economic environment
Q. Determining Financial Results
a. Estimate revenue and costs based on international business activities
R. Measuring International Business Success
a. Suggest potential criteria for global business accomplishments based on financial results and social contributions
S. Conclusion contextualizing your project.