Identify methodology used- qualitative quantitative mixed

Reference no: EM133500435

Assignment: Corporate Social Responsibility in Business to Business Markets Article Review

Homburg, C., Stierl, M., & Bornemann, T. (2013). Corporate social responsibility in business-to-business markets: How organizational customers account for supplier corporate social responsibility engagement. Journal of Marketing, 77(6), 54-72.

Critically evaluate the article's strengths, weaknesses, and contribution to the study field using the outline below as a guide:

1. The cover page will include: (a)Articles Title and Author's (b) Name of Journal's (c) Date of publication, (d) Your name

2. Executive Summary: Summarize the significant aspects of the entire article, including: (a) The overall purpose and general area of study of the article. (b) The specific problem being addressed in the study. (c) The main findings of the article.

3. Literature Review: Briefly summarize the overall themes presented in the Literature Review. (a) Was the literature review applicable to the study, current and thorough? (b) Were there gaps in the literature review?

4. Data Analysis: (a) Identify the methodology used: qualitative, quantitative, mixed? Was the chosen methodology appropriate for the study? Why or why not? (b) Did the data analysis prove or disprove the research questions? Explain.

5. Results/Conclusion: In this section, you will address the following: (a) Describe the article's relevance to the field of knowledge. (b) Outline the strengths and weaknesses of the article. Be specific. (c) Based on the article, what future research do you think needs to be accomplished in this area? (d) What are your key points and takeaways after analyzing the article?

Reference no: EM133500435

Questions Cloud

What did she see, what did she hear : what did she see, what did she hear or what did she feel about what happened? How did her experience during the Cultural Revolution affect her?

Describe treatments that would be used for dm and dka : Explain in detail the pathogenesis of DM Type 1 & 2 and DKA. Describe treatments that would be used for DM and DKA.

How to affective commitment toward staff in organization : How to build affective commitment toward the staff in organization? Can you explain in point forms with thorough explanations?

How does coach hurley relate to-act with his team : Are there differences; what does that also tell you about him? How does Coach Hurley relate to/act with his team?

Identify methodology used- qualitative quantitative mixed : Identify the methodology used: qualitative, quantitative, mixed? Was the chosen methodology appropriate for the study? Why or why not?

How temporary teams impact teamwork in entire organization : Describe some of the key components of temporary teams. Also, explain how temporary teams impact teamwork in the entire organization.

Low-income communities in terms of environmental burden : What is the relationship between wealthy communities (globally and locally) and low-income communities in terms of environmental burden

What is anti-black racism : What is Anti-Black Racism and how is it manifested in Canadian social work context?

Conflict between scott guy and ewen macdonald : Develop the family business and that would also have avoided or reduced the tension and conflict between Scott Guy and Ewen Macdonald.

User Account

All Pages