Reference no: EM133500435
Assignment: Corporate Social Responsibility in Business to Business Markets Article Review
Homburg, C., Stierl, M., & Bornemann, T. (2013). Corporate social responsibility in business-to-business markets: How organizational customers account for supplier corporate social responsibility engagement. Journal of Marketing, 77(6), 54-72.
Critically evaluate the article's strengths, weaknesses, and contribution to the study field using the outline below as a guide:
1. The cover page will include: (a)Articles Title and Author's (b) Name of Journal's (c) Date of publication, (d) Your name
2. Executive Summary: Summarize the significant aspects of the entire article, including: (a) The overall purpose and general area of study of the article. (b) The specific problem being addressed in the study. (c) The main findings of the article.
3. Literature Review: Briefly summarize the overall themes presented in the Literature Review. (a) Was the literature review applicable to the study, current and thorough? (b) Were there gaps in the literature review?
4. Data Analysis: (a) Identify the methodology used: qualitative, quantitative, mixed? Was the chosen methodology appropriate for the study? Why or why not? (b) Did the data analysis prove or disprove the research questions? Explain.
5. Results/Conclusion: In this section, you will address the following: (a) Describe the article's relevance to the field of knowledge. (b) Outline the strengths and weaknesses of the article. Be specific. (c) Based on the article, what future research do you think needs to be accomplished in this area? (d) What are your key points and takeaways after analyzing the article?