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Identify market segment for microsoft surface pro

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Reference no: EM133401163

Question 1.

A. Identify a market segment for Microsoft Surface Pro in Canada/Nova Scotia (write a name for the segment}

B. Mention the variables used and the bases they are from, a simple table can help. (use at least 3 or 4 variables)

(Hint: For example, I am trying to sell silk night dresses/pajamas priced at $300 to women.

So, my segment name and profile may be something like the following:

'Dreamy sleepers: Women between 25-50 looking for comfort in life. They are conscious about beauty and health and are from high-income families.' You can search for sample segment profiles from different sources)

Question 2.

Why are these variables important to market this product?

Question 3.

Is this segment for Microsoft Surface Pro good enough to be targeted?

Question 4.

What targeting strategy is Microsoft using (Mass/differentiated/concentrated...). Describe.

Question 5.

What positioning value proposition is Microsoft using? Describe.

Reference no: EM133401163

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