Identify many types of markets on basis of the day and time

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Question: Retailers use television advertising to build brand image. Television advertisers have identified many types of markets on the basis of the day, time, and type of show during which their ads may appear. During which days, times, and types of shows should retailers advertise the following categories of merchandise: grocery, paint, beer, cars, and health club memberships? Why?

Reference no: EM131512162

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