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Question 1.) Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.
Question 2.) Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.
Question 3.) Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?
Describe ethical considerations with regard to marketing to children. When the marketers' pitch includes a cause component
For this week's blog entry, discuss at least two (2) reasons why the growing use of cell phones in cars, including the use of location-based services, may contribute to consumer misbehavior (Hint: See pages 322-325 in the textbook for more details..
What is the role of a fighter brand within a company's product line portfolio? and what is needed to launch such a brand?
Review what traits you believe are good to have in a brand personality. Analyze how this brand personality impacts competitive positioning.
The Surprising Truth About What Motivates Us put together this RSA Animate and has some very interesting perspectives on motivating the worker.
Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant
What are the benefits that are important to your customer base? What needs to they have and how do you know this? Explain in detail
A new product service company's marketing assistant tells his boss that the market segment for a new ergonomic chair is sedentary adults
Explain Research & discuss opportunities for a new e-business launch and Research data that focuses on business models used for online environments
Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle.
Explain How have business operations changed with the advent of e-business
The instantaneous voltage signal coming out of an electric generator is described by the equation:
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