Identify major barriers to developing international brands

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Reference no: EM132218748

Question:

1. How would you distinguish between services and products? What are the main implications of this difference for the global marketing of services?

2. To what degree should international markets be offered standardized service and warranty policies that do not differ significantly from market to market?

3. Why is the international product policy likely to be given higher priority in most firms than other elements of the global marketing mix?

4. What are the requirements that must be met so that a commodity can effectively be transformed into a branded product?

5. Discuss the factors that need to be taken into account when making packaging decisions for international product lines.

6. What are the distinguishing characteristics of services? Explain why these characteristics make it difficult to sell services in foreign markets.

7. Identify the major barriers to developing international brands.

8. Discuss the decision to add or drop products to or from the product line in international markets.

9. What are the characteristics of a good international brand name?

10. What are the major causes of international price escalation? Suggest possible courses of action to deal with this problem.

11. Explain how exchange rate and inflation affect the way you price your product.

12. In order to protect themselves, how should marketers price their product in a country with high inflation?

13. International buyers and sellers of technology frequently disagree on the appropriate price for knowledge. Why?

Reference no: EM132218748

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