Identify keywords and keyword phrases that are useful

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Reference no: EM133369751

Question 1. You are the new data scientist for Fitbit. When viewing the Google Analytics account associated with the Fitbit website, you notice that the Average Time on Site is 82 seconds. Describe 4 different ways you can provide context for this metric.

This activity fulfills Learning Objective 2, "Provide context for a given metric".

Question 2. Explain the concept and the stages of the keyword search conversion funnel and why it's relevant.

Question 3. Applying the keyword search conversion funnel concept, identify keywords and keyword phrases that are useful for each stage of the funnel to develop an SEO and SEM strategy for UAB.

Question 4. Provide a thorough discussion that defines the attribution problem in marketing, describes the importance of this information for businesses, and explains the core challenges involved.

Question 5. Create, draw, and explain your own conversion path example. Then, for each of the following multi-touch attribution models, describe the pros and cons and provide an example using the conversion path you created.

Reference no: EM133369751

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