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Regarding Coca Cola Company,
In this analysis, first, identify key tangible (at least 4) and intangible resources (at least 4) and capabilities (at least 4) of your company. Support it with quantitative and qualitative evidence.
Apply VRIN framework to the capabilities above and identify which of them are the core competencies of your company.
Briefly, from the resources and capabilities identified and analyzed in 5(i) & (ii) above, identify the key weaknesses (at least 2) of for your company.
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