Identify key strengths and weaknesses of company

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Reference no: EM133714791

Company Analysis

1. Introduction

- Description of company including mission, vision, and key objectives

- Major products and target markets served

- Financial performance over the past 1-2 years

- Number of employees and general structure of company

- Any other pertinent information, events, or trends impacting the company

2. Environmental Analysis

- Macro-Environmental Trends (use PESTEL as main tool to analyze)

- Industry Environment (use the Five Forces Framework as main analytical tool)

- Competitor Analysis (Use Strategic Group Analysis and Strategy Canvas as key analytical tools)

- Internal Analysis (identify key strengths and weaknesses of company - use Porter's value chain framework as a main analytical tool)

- SWOT Analysis (Summarize key strengths and weaknesses internal to the company as well as key external environmental opportunities and threats)

The SWOT should be presented in a 2x2 graph with 3-4 items in each category.

3. Identification and brief description of the 3-4 most important issues for the company to address. (1 pg.)

4. Your proposed strategies to address each issue identified in part III.

-Please be as specific as possible with your recommendations

- Provide information regarding implementation plans and performance metrics

5. Potential Limitations to Recommendations (1 pg.)

6. Conclusion (1/2 pg.)

7. References

8. Appendices (if any)

Reference no: EM133714791

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