Identify key segmentation variables

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Reference no: EM13693944

Question 1.

A clock and watch manufacturer realizes that she is operating in the market for machines that measure time. What assumptions might she make about her production capabilities and the markets she could possibly serve?

How might this market be segmented to leverage her core capabilities?

Identify key segmentation variables that may well be relevant for this market and a supporting rational for their selection.

Further, where might this producer find relevant data to aid in her segmenting and targeting decisions?

Reference no: EM13693944

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