Identify key problems and issues in the case study

Assignment Help Marketing Management
Reference no: EM133525459

Assignment

Case Study Guideline

This outline is based upon the following sources:

1) Society for Case Research Guidelines.
2) Sage Business Cases: Information for Authors.
3) IMA Educational Case Journal Guidelines.

Preparing the Case

Before you begin writing, follow these guidelines to help you prepare and understand the case study:

A. Read and examine the case thoroughly

1. Take notes, highlight relevant facts, underline key problems.

B. Focus your analysis

1. Identify 2-5 key problems. Why do they exist?

2. How do they impact the organization?

3. Who is responsible for them?

C. Uncover possible solutions

1. Draw from readings, discussions, outside research, your own experience.

D. Select the best solution

1. Consider strong supporting evidence. What are the pros and cons? Is this solution realistic?

Case Study Overview (Case + Teaching Note)

The case study should address ethical, regulatory, and social implications in the accounting field. The case should typically include numerical computations (e.g., financial statements) as well as human factors. Typical cases describe a dilemma or decision faced by a well-developed protagonist. Using the Journal of Critical Incidents, the case will introduce critical incidents (not fictional) in the accounting industry and contain a teaching note. Each case should provide only essential historical details and a brief situational context. The case should emphasize a focal point that presents the business problem or situation in an unbiased manner, allowing for varied outcomes or solutions to the case. The case ends with a summary of the overall dilemma or issue being faced and the decision-making role of the student.

Midterm Case Study Proposal (Due Date Posted on Canvas)

I. Topic Proposal

1. Provide a topic for your case study and two related resources published in the last three years (e.g., newspaper links). It is recommended to list additional topics with each related link.

2. Write a tentative thesis statement. This is the central theme of your case and helps you to focus your case analysis.

3. Topic proposal must be approved by the instructor before proceeding with the case proposal.

II. Case Study Proposal (3.5 to 5 pages, single-spaced): Below are the main components of a case study outline:

A. Title

B. Introduction

1. Identify key problems and issues in the case study.

2. Formulate and include a thesis statement that summarizes the outcome of your analysis in 1-2 sentences.

C. Context and Background

1. Set the scene: provide well-researched background information, relevant facts, and important information. (regulations, financial statements, compliance requirements, stakeholders, etc.)

2. Divide into sections with headings and subheadings.

D. Learning Outcomes

1. Provide 3-4 learning outcomes expressed using Bloom's Taxonomy terms. (Identify, Analyze, Evaluate, Recommend, etc).

2. See Using Bloom's Taxonomy to Write Effective Learning Outcomes.

E. Discussion Questions

1. Provide 4 discussion questions for students to answer based on the case.

2. Discussion questions must include connections to ethics/compliance, regulations, principles, or policy.

Reference no: EM133525459

Questions Cloud

How did the campaign use different media to its advantage : How does Lexus' partnership with Marvel help convey its message? What benefits does it offer for Marvel? How did the campaign use different media to its
What is the information regarding the new product that : What is the information regarding the new product that you gathered from the commercial video above? Choose any TWO (2). Describe and relate the consumer
Create a free account and build a basic web page : Create a free account and build a basic web page. Be creative and come up with a small business idea that the site would work for.
What level of distribution intensity is being used here : Michaels Crafts, and a local specialty shop, but can't find wool anywhere else. What level of distribution intensity is being used here?
Identify key problems and issues in the case study : Identify key problems and issues in the case study. Formulate and include a thesis statement that summarizes the outcome of your analysis in 1-2 sentences.
Compare the financial performance of each product : ACCT6002 Managerial Accounting, Southern Cross University - Compare the financial performance of each product and make recommendations about how to improve
How selected company engages senior management : Explain in detail with examples for company selected the importance of Total Quality Management, it's implementation principles and drawing credible suppliers
What sets gsa llc apart from their competitors : What sets GSA LLC apart from their competitors? Include at least 4 references and cite your references in the body of your report.
How has amazon in australia changed competition for existing : How has Amazon in Australia changed competition for existing retailers? Explain benefits and challenges for existing retailers with Amazon arriving

Reviews

Write a Review

Marketing Management Questions & Answers

  Does marketing have a function in church operations

Define marketing and sales and explain how they are different from one another. How are they dependent upon one another? Does marketing have a function in church operations? Explain and support this.

  Performing marketing research

Briefly describe two problems, or situations, in which a company might perform marketing research. For each problem, tell me what the research population would be and how you would recommend the company should collect data.

  How can social media to implement a voice of customer

How you can utilise social media to implement a Voice of Customer (VoC) program to better understand customers to help improve the firm's performance.

  Personal or demographic factors play in consumer

What roles do personal or demographic factors play in consumer/customer decision to purchase product or service?

  Connecting on an emotional level

How does emotional intelligence relate to connecting on an emotional level with someone -- through marketing especially, but also through any other means such as music or art, or business communications?

  Explain elements that made guerrilla marketing so successful

Explain the key elements that made the guerrilla marketing so successful. Explain your rationale. Provide specific examples to support your response.

  What are the mechanisms that are used to sustain the culture

What are the mechanisms that are used to sustain the culture of an organization? Which mechanism do you believe has the biggest effect on the culture.

  Why might employees be interested in them

What are 3 initial works, on the market, you might suggest the international company consider for acquisition or loan, and how much should the company budget for these works?

  Best for marketing presidential candidate hillary clinton

What communication channels are best for marketing Presidential Candidate Hillary Clinton in the domestic and international markets? Discuss the reach of each communication channel.

  How companies take penetration pricing and skimming pricing

Discuss how companies take penetration pricing and skimming pricing for products which are new to market. What is the purpose behind this?

  What are the strategic options for a firm facing

What are the strategic options for a firm facing game-changing technology and When is a global strategy appropriate

  Dryers heterogeneous shopping products

Do you think high-efficiency technology is enough to make washers and dryers heterogeneous shopping products? Explain.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd