Reference no: EM133678340

Homework: Communicating in a Crisis

Overview

For this Homework, you are a member of the executive team for a global nonprofit aimed at improving health and reducing child mortality rates in the developing world. Funding for the organization comes primarily from private donors (mainly in the U.S. and Canada) and through foundation grants. You have just learned that a shipment of straw-type personal water filters provided (but not manufactured by) your organization have been found to be defective. These filters are widely distributed by your organization in areas with contaminated water supplies and have proven highly effective at reducing instances of water-borne infections caused by bacteria and parasites. However, reports are coming in of increased illness rates from contaminated water in the areas where this shipment was distributed.

You have been asked, as a member of a quickly convened crisis response team, to outline a crisis communication response plan for the organization with an accompanying rationale (with appropriate academic and professional sources to support your report) that will be reviewed by the CEO, Mary Stevenson.

Task

Submit your communications report in which you address the following in 4 to 5 pages (excluding references):

Crisis Communication Guidelines

1. Identify key guidelines and/or principles to use in responding appropriately to a crisis, including social media considerations.

2. Illustrate steps for Ms. Stevenson to follow in formulating an effective and appropriate crisis message.

3. Choose methods for communicating with both virtual and geographically dispersed teams and stakeholders.