Reference no: EM132837237

After carefully going through the module case study, you will need to assume the role of a consultant to Market Dojo who is responsible for developing a strategic growth plan to attain sustainable competitive advantage. To facilitate visualisation of the remit of the report, three questions have been identified that need to be addressed in the growth plan. The first question specifically is directed to analysing current strategy followed by Market Dojo. The second one is where some of the Virtual Business topics and tools covered in the module need to be explicitly applied. The third section is where you need to make recommendations that Market Dojo could use to take the business forward. Obviously any recommendations ought to have some kind of a time horizon and KPIs that could be applied to estimate success of implementing your recommendations. You will written business style report that will test your ability to apply concepts, frameworks and theories developed in the module. Success requires students to demonstrate their ability to analyse, synthesise and evaluate material from the case study in the context of the knowledge base developed in the module.

Taking the role of a consultant to Market Dojo a strategic growth plan needs to be written. The strategic growth plan needs to address the following questions:

1) Identify key components of Market Dojo's existing virtual business strategy.

2) eCommerce and investment orientations.

(a) How could Market Dojo modernise its online platform in keeping with emerging trends in ecommerce like: touch commerce; location based commerce; online to offline integration; demand side product signalling; customisation of products and curation of experience.

(b) Examine the case of using crowdfunding to encourage organic growth of Market Dojo's existing business operation. [Organic growth involves business expansion by increased output, customer base expansion, or new product development.]