Reference no: EM133793878 , Length: word count:1500
Big Data Analytics
Assessment - Business Application Analysis Report
Description - For this assessment, you are required to present to a lecturer/tutor assigned big data business applications in the hospitality industry. You need to identify and discuss how big data technology is used in the specific industry and how the industry benefits from Big data. You are required to submit your documentation in the form of a 1500-word report.
Other Requirements
Use 12 pt font
Double-space your document to allow room for feedback State your name and student number in the document header State the word count in the document header
Include a bibliography
Comply with the APA referencing style
Business Application Analysis Report
GOAL:
In today's fast-paced hospitality industry, the ability to harness and analyse big data is crucial for optimising operations and enhancing the overall guest experience. This assessment aims to explore how the hospitality industry can harness the power of big data to drive growth and success. This report will examine the various ways big data is being utilised to improve guest satisfaction, streamline operations, and make more informed business decisions. Additionally, it will assess the broader business advantages that result from effectively implementing big data solutions in hospitality services.
OBJECTIVES:
Identify key applications of big data technology in the hospitality industry
Discuss how big data is used to enhance guest experiences and personalise services
Analyse the role of big data in improving operational efficiency and decision-making in hospitality
Evaluate the overall business benefits the hospitality industry gains from leveraging big data technology
REPORT WRITING GUIDELINES:
You are required to write a 1500-word research report that explores the application of big data in the hospitality industry.
Use the provided CIM assessment cover sheet template to fill in your details such as the title of your assessment, your name, your student ID, the unit's name, and the unit code. There must be no graphics or pictures on the cover page.
Provide 'No more than one page' of summary.
Auto-generated table of contents.
Comprehensive overview of how big data can be leveraged to transform hospitality practices and enhance guest experiences in the introduction.
The body of the report should comprehensively address the following aspects:
Key components of big data architecture, including data storage, processing, and analysis layers, and how these architectural components support the needs of the hospitality industry.
Tools and technologies commonly used in big data processing and how these tools are applied to personalise services, enhance guest experiences, and improve customer engagement in the hospitality industry.
Analyse how a well-structured big data strategy can improve operational efficiency and decision-making in hospitality, focusing on resource management, predictive analytics, and service optimisation
Evaluate how big data can enable hospitality businesses to meet client expectations, increase profitability, and drive key business goals such as boosting ROI, improving guest satisfaction, and enhancing service delivery
Identify the key challenges hospitality businesses may face when implementing a big data strategy and propose solutions or strategies to overcome these obstacles while maximising the value of big data in the industry.
Include relevant case studies or real-world examples from the hospitality industry that illustrate the benefits of using big data.
In the conclusion section, you need to summarise your research report and findings.
Use academic references to support your arguments and use APA referencing style for your in-text citations.