Identify Keurig business-level strategy

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Reference no: EM132171241

By 2010, 25 percent of all coffee makers sold in the United States were Keurig branded machines. Keurig is regarded as a market leader. However, Keurig faces two major challenges. First, some patents of Keurig’s key technologies are approaching the expiration date. Without the protection of the patents, Keurig can lose revenue from the K-Cup portion packs, thus reducing GMCR’s coffee sales. Keurig can also lose royalties from other roaster coffee sales using Keurig’s technology. The second challenge is the perceived environmental impact of the K-Cup portion packs. It will need to be addressed to prevent erosion of Keurig’s position in the marketplace.

A review and evaluation of Keurig’s business-level strategy, competitive rivalry, and SWOT analysis will aid in the discussion and weighing of strategic options available to Keurig. The results of the analysis can then be used to establish and support a strong set of recommendations seeking to ensure a continuation of Keurig’s strong performance and top market position.

Identify Keurig’s business-level strategy. Has the company’s business-level strategy been successful?

How does Keurig’s strategy stand up against competitive rivalry in the industry?

Review the important elements of Keurig’s external and internal environments. Outline key factors in the SWOT analysis.

Evaluate Keurig’s s international strategy and its use of alliances to achieve company objectives.

Weigh the challenges confronting Keurig. What are the greatest risks for Keurig? What recommendations can be made to support Keurig’s growth and profitability objectives?

Reference no: EM132171241

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