Reference no: EM133167979
"Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company's target customers and describes how it will attract and keep them. The process does not have to be complex." (Scarborough & Cornwall, 2015).
Overview
You will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.
Using the business from the assignment, Feasibility Analysis,
Identify its primary target market.
Specify three methods you will use to research customer needs and wants.
Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement or distribution.
Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
Product or service
: Select a product or service and find a recent (2019) campaign that has promoted the product or service to consumers using a selection of techniques
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Develop marketing plan
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Global trade environment
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Different products and services
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Identify its primary target market
: Identify its primary target market. Specify three methods you will use to research customer needs and wants.
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Define what is prospecting
: Define what is prospecting? Discuss why prospecting is an important and challenging task for salespeople.
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Choose magazine ads for three different consumer products
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Fixer upper-expanding the magnolia brand
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International marketing
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