Identify its micro and macro environment

Assignment Help Operation Management

Reference no: EM131735711

Assignments Uploading Date by Instructors: End of Week- 4th

Submission Date by students: Before the end of Week- 12th

Place of Submission: Students Grade Centre (Instructors can create one separate column in the grade center for the submission of this assignment by the students.)

Weight: 10 Marks

The Walt Disney Company is one of the world’s leading producers and providers of entertainment and information. Walt Disney Company decided to start its operation in Saudi Arabia with a theme Park named as Disney Land. The Company hired you as Marketing Manager of Saudi Arabian Region.

Assignment Objectives & Requirements:

1-To Market the Disney Land in Kingdom of Saudi Arabia, you have to wite:

Introduction about Disney Land business.

Product and type of services.

Business statement.

Business vision.

Business objective.

2-Develop a Marketing Plan for Disney Land in Saudi Arabia.

3-Identify its Micro and Macro Environment

4-Define SWOT analysis to Disney Land.

5-Analyze the industry by applying Porters Five Forces

6-How Disney will establish, develop, and enhance mutually beneficial relationships with customers?

7-How will you plan for marketing Research and maintenance of the customer information?

8-For managing brands what resources you will use?

9-How will you create value propositions to meet the requirements of target customers?

10-What procedures and strategies will you follow use when making pricing decisions?

11-Categorize marketing and advertising strategy and method.

12-Describe what are the ethics and laws within your Disney Land.

13-Conclude your report.

Assignment Workload:

This assignment is an individual assignment.

The word count for this assignment should be between 2500 to 3000 words.

Assignment Regulations:

All students are encouraged to use their own words.

Student must apply Harvard Referencing Style within their reports.

Student is allowed to cite 10% from the word limit (3000 word limit means 300 words can be cited).

A mark of zero will be given for any submission that includes copying from other resource without referencing it

Reference no: EM131735711

Questions Cloud

Write a recursive function called printstardigit : How would you write a recursive function called printStarDigit which prints out all the digit in the given number passed in as a parameter.

Understanding of hardware-software basics : How can an understanding of Hardware & Software Basics, Networking, and SCM, CRM, & ERP help you in your career?

What is the difference between criminal law and civil law : What are the elements of the tort of negligence? What is the difference between criminal law and civil law?

Protecting all of the organization information : Discuss the issues involved in protecting all of the organization's information. How might an organization notify its users that all communications

Identify its micro and macro environment : Identify its Micro and Macro Environment. Define SWOT analysis to Disney Land. Analyze the industry by applying Porters Five Forces.

Discuss edgar allan poe writes short story fiction of horror : Discuss Edgar Allan Poe writes short story fiction of horror and death and Story takes place in the 13th century between 1486-1492.

What is the current state of voip : What is the current state of VoIP and it's impact on PTSN and cellular systems?

Switch statement and depending : Use a switch statement and depending on what the random number is, print out a message. For example, if the random number

Write essay about something interesting pertaining to it : Pick your favorite cereal and write a short essay about something interesting pertaining to it. Dont just regurgitate information

User Account

All Pages