Identify how identifies a specific problem

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Reference no: EM133308960

Topic: Copy, the verbal portion of advertising, is used to move readers through a persuasive sequence called AIDA: attention, interest, desire and action. To achieve this, some copywriters have adopted guidelines for developing advertising copy.

Select a print ad, insert the Ad as a picture in your answer and identify how it:

  • Identifies a specific problem,
  • Recommends the product as the best solution to the problem,
  • States the product's advantages and benefits,
  • Substantiates the ad's claims, and
  • Asks the reader to take action.

Reference no: EM133308960

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