Reference no: EM13872470
GLOBAL BUSINESS PLAN PROJECT
1 IDENTIFY GLOBAL BUSINESS OPPORTUNITY
a) Toyota Hydrogen Fuel Cell Car, and a country to market it in (AUSTRAILA)
b) Overview of geographic, cultural, political, and technological factors that create the proposed global business opportunity.
2 ANALYZE INTERNATIONAL COMPETITORS
a) Potential competitors and their global business activities.
b) Global business strategies creating competitive advantage(s).
3 ASSESS THE ECONOMIC / GEOGRAPHIC ENVIRONMENT
a) Geographic factors, natural resources, major industries, imports and exports.
b) Overview of country economic environment and infrastructure.
4 ASSESSING THE SOCIAL / CULTURAL ENVIRONMENT
a) Demographic trends that could influence global business activities.
b) Cultural factors, social institutions, and informal trade barriers.
5 ASSESSING THE POLITICAL / LEGAL ENVIRONMENT
a) Government regulations, taxes, and formal trade barriers.
b) Intellectual property rights and regulations.
6 SELECTING THE GLOBAL COMPANY STRUCTURE
a) Strategic objectives for proposed global enterprise.
b) Potential global business entry mode(s) that might be used.
c) Overview of centralized or decentralized organizational activities.
7 FINANCING SOURCES FOR GLOBAL BUSINESS ACTIVITIES
a) Economic conditions affecting start-up costs and financing alternatives.
b) Description/specific cost estimates of start up costs.
c) Synopsis of financing alternatives that might be used in this situation.
8 CREATING A GLOBAL MANAGEMENT INFORMATION SYSTEM
a) Information needs for proposed global business enterprise.
b) Information sources and technology used for situation.
c) Identify input sources, processing activities, and output reports that would serve the decision-making needs of managers in the organization.
9 IDENTIFYING HUMAN RESOURCES FOR GLOBAL BUS
a) Employment positions, including required skills, for enterprise.
b) Training topics/methods for this international business situation.
c) Performance appraisal and compensation guidelines that reflect the country's economic, cultural and legal environment affecting business operations.
10 MANAGING INT FINANCIAL AND BUSINESS RISKS
a) Economic, social, and political-legal risks that might be encountered.
b) Risk management techniques that might be taken to address these.
11 PRODUCT AND TARGET MARKET PLANNING
a) Product concept including attributes, customer benefits, and competitive advantages for the proposed global enterprise.
b) Branding and packaging needed to fit cultural/legal adaptations.
12 DESIGNING A GLOBAL DISTRIBUTION STRATEGY
a) Infrastructure assessment of countries product marketed to.
b) Trade barriers or other restrictions that might be encountered.
c) Explain the channels of distribution, and intermediary's roles.
13 PLANNING A GLOBAL PROMOTION STRATEGY
a) Promotional goals for the global business venture.
b) Economic, cultural, and political-legal environment affecting promotion.
c) Needed adaptation due to culture/legal factors, and media plan.
14 SELECTING AN INTERNATIONAL PRICING STRATEGY
a) Economic factors that could influence pricing strategies.
b) Costs influencing pricing of goods in that country.
c) Demand factors, competitors actions, and government regulations.
15 DETERMINING ORGANIZATIONAL FINANCIAL RESULTS
a) Revenue sources and estimated amounts.
b) Estimated operating expenses and start-up costs.
c) Analysis of expected profitability over the next few years.
16 MEASURING INTERNATIONAL BUSINESS SUCCESS
a) Potential financial gains from the proposed enterprise.
b) Possible economic benefits for the country involved.
c) Social benefits and possible costs associated with the venture.